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REVIEW: Blogger Bernadette reviews Everyday Straight Hair.

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    REVIEW: Blogger Bernadette reviews Everyday Straight Hair

    Wednesday 27 March, 2013

    The last time I had my hair straightened was about a year ago. I asked the hair stylist how does the keratin product perform without the formaldehyde and I was told it does not affect the outcome at all. After 3 weeks fighting with my frizzy hair and home straightening it almost every morning I decided to return to the salon. The hair stylist admitted that they have had negative feedback from customers saying the Keratin formula was not as effective as pre-formaldehyde.

    This was the last time I spent $200 to have my hair permanently straightened until I came across a fabulous product called Jobaz Everyday straight hair. At RRP $, you can afford to have salon ready hair at your own convenience.  Even though I was not able to use it, I will be trying this product in the future when my hair is a lot healthier.

    Jobaz is a UK company and has revolutionised a DIY home straightening kit. Before performing any hair straightening at home you MUST read the instructions thoroughly and if you do not understand it please call either your hair stylist or the customer service number listed on the packaging.

    After reading the instructions I was not sure of a few things so I visited my hair stylist and discussed with him that I was going to try a DIY hair straightening kit.  He informed me due to my hair breakage, extreme colouring and bad ends my hair would not be a suitable candidate for this treatment.  I was really disappointed as I was looking forward to it but I have been treating my hair pretty badly this last year so I decided to cut off all my hair.

    Back to hair straightening.  I asked a dear friend of mine if she was willing to be my guinea pig in trialling out this product and she was happy to oblige.

    I had attempted to document my trial in a video and unfortunately something went wrong with my digital camera's SD card.  After a lengthy two weeks at repair, I was given the sad news that most of the videos were corrupted and I couldn't retrieve them and some photos were recoverable.  I am unable to repeat the process on video.

    So since nothing has gone my way so far, I had my fingers crossed that I followed the instructions correctly.

    Before we commenced Carla rinsed her hair twice to ensure all product residue was out.  Best shampoo to use is sulphate free or any shampoo that does not contain high conditioning polymers or surface sealants, ie: colour care shampoo.

    Once rinsed I begin to apply the Part A straightening cream.  I divided the hair into 4 quarters and applied the straightening cream ensuring I covered all areas. Once this was done, I covered Carla's hair with cling wrap. This was left on for 20 minutes. Hair was rinsed and gently combed through. It looks worse than what it actually is! Part the hair into 4 quarters again and then apply Part B the Keratin Protein. Once the Keratin Protein was applied, it must develop for 10 minutes before rinsing the hair again. nce rinsed the Part B out, dry around 80% of the hair with a little moisture left. Then use a hair straightener to straighten all of your hair. Same routine but parting it into 4 quarters and working your way through it.

    The last step is to apply Part C the fixing cream. At this stage your hair is still mouldable and is not permanently straight (although it may look it). Applying the fixing cream will re-attach all those broken bonds in the hair back into the new straight pattern you have just created.

    This must be left on the hair for 10 minutes before rinsing. The final stage to beautiful straight and frizz free hair is to apply the remaining Part B Keratin Protein to your hair, just as you would a regular conditioner.

    Gently comb through, blow dry and then straighten.

    The final verdict:
    I was nervous trying this out but was surprised how easy it was.  The labels on the products were easily labelled A, B, C.  It was easy to apply but I think I would of had extreme difficultly doing this on my own hair, you definitely need assistance, someone you can trust!

    The only one thing I did not like were the gloves, they were loose fitting and kept slipping off my hands making it very difficult to apply the products.  Other than that there is nothing I would change about this product.

    My rating: 4/5.

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